Tag: Steve Smith
Some facts about Tazo 关于泰舒茶
by KG on 五.11, 2008, under starbucks
今天在给新PTR介绍泰舒茶，突然发现对这个公司没有什么了解。上网得到点儿关于tazo公司的信息，
分享给大家。
Tazo茶叶公司是一家茶叶制造商和分销商,总部设在俄勒冈州的波特兰。 
Tazo Tea Company is a tea manufacturer and distributor based in Portland, Oregon, known for their “New age” style marketing and product labeling. For example, every box of tea is labeled as “blessed by a certified tea shaman”.
tazo茶成立于1994年由史蒂夫史密斯（退休于2006年）和他的商业伙伴斯蒂芬李和Tom mesher 。李为stash茶叶公司的前任首席执行官，他与史密斯在1972年创立了stash。并且在93年卖给了 yamamotoyama这家日本公司。
Tazo Tea was founded in 1994 by Steve Smith (who retired from Tazo in 2006) along with his business partners Stephen Lee and Tom Mesher. Lee was the former CEO of the Stash Tea Company which he founded with Smith in 1972. Stash was sold in the fall of 1993 to Yamamotoyama, a Japanese t
ea company.
史密斯利用他在食品服务行业中的众多联系，使得他可以说服许多餐馆，食品商店，茶馆推行售卖这种新上市的tazo茶。在1998年史密斯接触星巴克的首席执行官霍华德舒尔茨寻求进一步的投资合作伙伴。
星巴克在1999年以八百一十万美元收购了Tazo。
Smith used his corporate connections within the food services industry to convince many restaurants, food stores, and tea houses to carry the new Tazo Teas. Smith approached Starbucks CEO Howard Schultz in 1998 seeking further investment partners.
The company was purchased by Starbucks in 1999 for $8.10 Million USD.
